Caldwell College

Course Syllabus

 

Instructor: Arnold Toffler           Phone: (973) 618 3459

Office: 4-250                               

email: Atoffler@caldwell.edu

Business / Computer information Systems Division

Caldwell College

9 Ryerson Ave

Caldwell, NJ 07006

Office hours: T 3:00 – 4:00 PM, R 10:00 AM – 12:00,

                      F 10:00 – 11:00 AM or by appointment

Class Hours: R, 7:30 – 9:00 PM

CS238   –   E - commerce

Electronic Commerce Markets, Methods, Technologies and Economics

 

 

 

 

 

Course Objectives

1.      Learn about E-Commerce Marketplaces, Products and Services

2.      Learn about E-commerce technologies and infrastructure

3.      Learn about developing E-commerce businesses

4.      Learn about marketing and market research in E-commerce

Course Description

The course provides a survey and analysis of Electronic Commerce or business on the internet. The student will learn key marketing and business concepts of e-commerce, including how global, electronic value chains are built and used. The vast variety of internet marketplaces, global supply chains, and technologies will be analyzed and evaluated. Research projects will allow the student to analyze important e-commerce industries and business trends. 

 

 

Required Text Books and Materials

1.      Turban, Electronic Commerce 2008, 5/E, Prentice Hall, 2008,

ISBN-10: 0132243318

 

Examination and Project Schedule

Project

Percent of Grade

Due Date

Exam - EC Overview, Consumer Retailing

20%

2/14/2008

Market Analysis Report

20%

3/6/2008

Exam - Business and Government E-commerce

20%

3/13/2008

Business/Industry Analysis Report

20%

5/8/2008

Exam - Mobile Computing, Auctions, Payments Order Processing, economics and legal issues

20%

5/15/2008

 

In order to participate in this course, you need access to the Internet in order to use the Caldwell College Blackboard System and the Professor’s web site. You will need to obtain and use a college NetID account. Your College email account and the ability to use email to send and receive messages and attachments. NetID and College email accounts can be obtained from the college IT staff (x2222).

 

The lectures will be based upon the textbook reading as well as occasional supplemental reading materials. Class presentations, assignments, supplemental reading and other materials will be presented on the instructor’s web site at Caldwell College. The three exams will be based upon the textbook and supplemental readings. The material that will be covered on each exam will be specified on the instructor’s web site. The exams will be taken using Blackboard. In addition, the course requires the completion of two analytical reports. The first report will be a market analysis paper describing your choices for good and bad e-commerce sites. The second report will provide an analysis of a designated business or sector, the size and future of its marketplace, meaningful suppliers, partnerships, support providers and competitors. (Each report should be 8 - 10 pages.) Additional details will be provided for both. The underlying foundation for each report should be the textbook and supplemental readings material. The reports may be printed, submitted on electronic media or emailed to the Professor on or before the due date. No papers will be accepted after the due date. If this occurs, the report grade will be zero. All report and test grades will be numeric. The final grade will be a letter grade based upon Caldwell College guidelines.

Course Schedule

It is important to complete the reading for each class. The exams will be based upon the reading materials. It is the responsibility of each student to learn the material for the exams and projects. Class materials, including assignments and class presentations will be on Professor Toffler’s Blackboard and college web site. You will be provided with additional instructions regarding the use of the Blackboard System. The Web Site is linked to the faculty listing on the Caldwell College web site or directly accessible as http://faculty.caldwell.edu/atoffler/. Questions regarding the course materials can be emailed to Professor Toffler. In addition, students may call the Professor or meet during office hours.  Students may arrange appointments at other times as well.

 

 

Course Week

Date (Week)

Assignment

Week 1

 1/17/2008

Chapter 1

Introduction and Overview to Electronic Commerce

Technical Appendix A

Week 2

 1/24/2008

Chapter 2

E-marketplaces

Week 3

 1/31/2008

Chapter 3

Retailing in Electronic Commerce

Week 4

 2/7/2008

Chapter 4

Consumer Behavior in EC

Week 5

 2/14/2008

Chapter 5

B2B Electronic Commerce

Week 6

 2/21/2008

Chapter 6

B2B Exchanges

Week 7

 2/28/2008

Chapter 7

E-Supply Chains

Week 8

3/6/2008

Chapter 8

Innovative EC Systems

Week 9

 3/13/2008

Chapter 9

Mobile Computing and Commerce

Week 10

 4/3/2008

Chapter 10

Dynamic Trading and Auctions

Week 11

 4/10/2008

Chapter 11

E-commerce security

Week 12

 4/17/2008

Chapter 12

Electronic Payment Systems

Week 13

 4/24/2008

Chapter 13

E-commerce Order Fulfillment and CRM support

Week 14

 5/1/2008

Chapter 15

E-commerce economics

Week 15

5/8/2008

Chapter 17

Legal, Ethical and Compliance Issues in EC

Week 16

5/15/2008

Exam (7PM)

 

 

 

 

Policies and Additional Information

All Caldwell College policies and procedures regarding class attendance, behavior, academic integrity, including all remedies and penalties will be followed exactly. These policies and procedures are well documented in the catalogues and other documents. Please consult with me if you have any questions. Please read and follow all rules as set forth in the "Academic Integrity Policy."

 

Students will also be responsible for attending class and participating in class discussion and group work. Poor attendance (more than three absences) or poor class participation will result in a reduction of the final grade.

Students assume full responsibility for the content and integrity of the academic work they submit. The guiding principle of academic integrity shall be that a student's submitted work, examinations, reports, and projects must be that of the student's own work. In other words, students may not "work together" on graded projects. Students shall be guilty of violating Academic Integrity Policies if they:

1.        Represent the work of others as their own.

2.        Use or obtain unauthorized assistance in any academic work.

3.        Give unauthorized assistance to other students.

4.        Misrepresent the content of submitted work.

All tests will be closed book. Tests are constructed primarily from a pool of questions supplied by the textbook publisher and questions that the instructor devises. Questions are selected based on the importance of the topic and the amount of class time spent on the material. If you miss a test, you will be required to take a make-up test. Questions for the make-up test may be more difficult than the ones selected for the scheduled test.

 

Each Computer Lab has a schedule of hours posted on the door